What is the Google Keyword Planner and How to Make it Work for You
TL;DR
Google Keyword Planner is a powerful tool that helps you discover the keywords your clients are searching for. This guide will walk you through how to use it, so you can attract more clients to your wellness business online.
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As a health and wellness provider, you're already familiar with the language of healing, balance, and care. But did you know that the words you use online can make or break your business? That's where a tool like Google Keyword Planner comes in. It helps you discover what your ideal clients are searching for, so you can use those words to connect with them. It’s how you bring more people to your website, whether you’re offering yoga classes, nutrition coaching, or holistic healing.
What is Google Keyword Planner?
In simple terms, the Google Keyword Planner is a free tool designed to help you find relevant keywords for your website, blog, podcast, you name it! You can think of it as a little research assistant that helps you figure out which search terms are hot (and which ones are not!).
It’s primarily used for Google Ads campaigns, but even if you're not running ads, this tool can give you incredible insights into what potential clients are searching for. For example, you can see how often people are searching for “yoga for anxiety” or “natural remedies for headaches.”
Why Use Google Keyword Planner for Your Wellness Business?
As a wellness provider, you're busy with clients, and you probably don’t have time to dive into tech tools. But the good news is, Google Keyword Planner is easy to use—even if you’re not tech-savvy!
Here’s why it’s worth your time:
Find the right keywords: Are your potential clients searching for “nutritionist near me” or “holistic wellness coach”? This tool helps you find out.
Discover keyword trends: Wellness trends come and go (hello, celery juice!), and Keyword Planner lets you know what’s on the rise and what’s fading.
Niche down: If you're focused on a specific area like “prenatal yoga” or “holistic skin care,” the tool helps you discover those niche keywords.
Plan for long-term growth: As you grow your wellness practice, the keywords you target today can build the foundation for your future success.
How to Use Google Keyword Planner (Step-by-Step)
Don’t worry, I’ll keep this simple! Here’s how to get started with Google Keyword Planner in just a few steps:
Log into Google Ads: Yep, you need a Google Ads account, but you don’t have to run ads to use the Keyword Planner.
Find Keyword Planner: Once logged in, navigate to the "Tools & Settings" menu and find "Keyword Planner."
Discover new keywords: Enter terms like “massage therapy” or “acupuncture” and watch as Google reveals a treasure trove of related keywords.
Check search volume and competition: You'll see how many people are searching for these terms and how competitive they are. This can help you prioritize which keywords to use. Ideally, you want to look for a high average monthly search volume with low competition.
Create a keyword list: Keep a running list of keywords that resonate with your services and your target audience. You can save keywords to your list so you can reference back to your chosen words.
Pro Tips for Wellness Professionals
Use long-tail keywords: These are more specific search terms like “yoga for back pain” or “holistic skincare for acne,” and they often have less competition.
Focus on local SEO: If you’re a local practitioner, make sure you’re targeting geographic keywords like “massage therapist in [city name].”
Monitor trends: Be sure to revisit Keyword Planner regularly so you can adjust your strategy based on current trends in wellness.
With Google Keyword Planner in your toolbox, you're better equipped to attract the clients who are searching for exactly what you’re offering. Whether you're offering herbal medicine, mindfulness coaching, or nutritional advice, understanding keywords is vital to expanding your online presence. But remember to be patient — SEO work is a marathon and consistency is what’s going to make your business expand in the long term.
Another great resource keyword research is Answer the Public — stay tuned for a post giving you the deets on how to use it!
Looking for guidance on optimizing your website for local search engines?
Download the free checklist below!
If this stuff seems overwhelming to wrap your brain around, you’re not alone!
Book a free 15-minute chat to see how I can possibly boost your SEO presence and attract more of your ideal clients!
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