How to Perfect Your Google My Business Profile for More Visibility

SEO

Oct 23

TL;DR

Google My Business is a free, powerful tool to boost your local SEO, especially for wellness professionals. Optimize it to appear in local searches, attract clients, and grow your practice.

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Why Local SEO Matters for Your Wellness Business

You’re passionate about helping people live healthier, happier lives—but is your website helping people find you? That’s where local SEO comes in! Local SEO is a fancy way of saying “getting found by people near you,” which is a big deal for health and wellness professionals. Whether you’re running a yoga studio or offering acupuncture, Google My Business (GMB) is one of the best tools to improve your online visibility and reach more clients in your area.

What is Google My Business?

If you’ve never heard of Google My Business, it’s time to get familiar! GMB is like a free business profile on Google, showing up when someone searches for your services in your area. Think of it as your free online storefront—it’s where potential clients see your contact info, read reviews, and check out your hours. An optimized GMB profile can help you stand out in local search results and even get you a spot in Google Maps!

How Google My Business Impacts Local SEO?

So, how does Google My Business actually help with local SEO? Google loves fresh, accurate information, and an active GMB profile is like giving the search engine a high-five. Your Google Maps ranking also gets a boost when your profile is filled with updated info, reviews, and photos.

Plus, those glowing Google reviews? They’re gold for building trust with potential clients.

Key Steps to Optimizing Your GMB for Local SEO

Claim your GMB listing: If you haven’t done this yet, head over to Google and claim your business listing ASAP!
Add accurate business info: Your name, address, and phone number should match exactly across the web. Consistency helps Google trust your business.
Pick the right categories: Choose the categories that best describe your services—massage therapist, nutritionist, yoga studio—whatever fits.
Add photos and videos: Show potential clients what your wellness space looks like! Images of your office, team, and even services help build trust. That way they know what to expect when they work with you.
Get reviews: Ask satisfied clients to leave reviews. Responding to reviews (positive and negative) shows that you care about your clients’ experience.
Post updates: Keep your profile fresh by sharing updates, like new classes or seasonal offers.
Verify your location: Verifying your business location helps Google show your profile to people searching in your area.

How to Monitor Your GMB Performance

Wondering if your efforts are paying off? GMB Insights is your go-to for tracking your progress. This tool shows you how many people found your profile, what actions they took (like visiting your website or calling), and whether they found you on Google Maps or search.

Optimizing your Google My Business profile isn’t just a one-time task—it’s an ongoing part of your local SEO strategy. For health and wellness professionals, this is your chance to stand out and connect with people in your community who need your services. The more optimized your profile, the more likely you are to attract clients—and grow your practice!