San Javier, Baja California Sur, Mexico

Brand identity

Just 45 minutes from Loreto, the pueblita of San Javier inspired a brand identity rooted in history and built for growth. Drawing from its 300-year-old mission, ancient olive tree, and indigenous cave art, we blended tradition with modern design to create a look that honors the past while supporting the town’s future. Now featured on merchandise and tourism materials, the brand has helped bring new energy and resources to this hidden gem.

“We love it!! You can even see the bell in the tower. We are very impressed! And the people of San Javier are very excited.” — Hector

---