Naciones Ancestrales
Brand + Website Design
Naciones Ancestrales is a remarkable non-profit organization based in Mexico embarking on a mission that touches the hearts of many.
Their tireless efforts aim to empower indigenous communities while fighting the looming threat of climate change.
Our collaboration with Naciones Ancestrales was an opportunity to visually amplify their impactful work through a reinvigorated brand identity and an engaging web presence.
Harmonizing Cultures and Environment
Preserving Heritage, Protecting the Planet
The challenges we faced were twofold:
To create a brand identity that honored the rich cultural tapestry of indigenous communities and conveyed a sense of urgency regarding climate change.
Simultaneously, we needed to craft a website that effectively communicated Naciones Ancestrales' multifaceted initiatives and encouraged engagement and support.
A Bridge to Sustainability
Brand Identity
Logo
We designed a logo that symbolized the nurturing relationship between indigenous cultures and the Earth.
A stylized indigenous pattern and a vibrant orange circle blended seamlessly, signifying unity and growth.
Color Palette
Earthy tones represented environmental consciousness, while a spectrum of warm colors reflected the cultural diversity of the indigenous communities Naciones Ancestrales served.
Typography
A mix of modern and traditional fonts was chosen to convey a harmonious blend of heritage and innovation.
Website Design
User - Centric Design
Designed with the user experience in mind, ensuring easy navigation and a clear call to action for supporters to get involved.
Impactful Imagery
High-quality images showcased the beauty of indigenous cultures and their relationship with nature. These visuals highlighted the urgency of climate change.
Compelling Storytelling
Personal stories from indigenous community members added an emotional dimension, fostering a deeper connection with the cause.
Impact Amplified
The transformation of Naciones Ancestrales' brand identity and website had a profound impact.
Increased Engagement
The website saw a significant rise in visitor engagement, with more individuals joining the cause, volunteering, and donating.
Heightened Awareness
The redesigned brand identity effectively conveyed Naciones Ancestrales' message, raising awareness about the importance of preserving indigenous cultures and combating climate change.
Expanded Reach
Through user-friendly navigation and compelling content, the website reached a broader audience, expanding Naciones Ancestrales' global footprint.
Enhanced Credibility
The professional design and user-centric features of the website boosted the organization's credibility, attracting partnerships and funding.
This brand + web design journey for Naciones Ancestrales proved that a compelling visual identity and an engaging online presence can magnify the impact of an inspiring cause.
Together, we helped Naciones Ancestrales empower indigenous communities and fight climate change, one click at a time.
Let yourself to dream about your business vision
NOW LET’S BRING IT TO LIFE!