Brown Gratitude Dots

Web Development for Small to Medium Businesses

When your business ideas stretch far beyond the out-of-the-box, drag and drop options

Bring Your Idea to Life

Imagine your business has a backpack.

In the beginning, it was a tiny backpack — the kind that holds crayons, a snack, and maybe one sparkly rock you found outside. A simple website fits just fine at that stage. Everything has its pocket.

But then your business grows…

You start collecting bigger things — New tools. New ideas. New ways to help people.
Maybe you want a

  • notebook for bookings… or

  • a pocket for learning programs…or

  • a special zipper just for the way you do things.

Suddenly, the tiny backpack is trying its best, but it’s bursting at the seams.

Not because anything is wrong, simply because you’re carrying more than it was built for.

So we create a brand-new backpack—

One that’s made exactly for your shape and your journey.

A backpack with pockets sized for your ideas.

Straps that fit the way you move. Space for the tools you use now, and space for the ones you haven’t invented yet!

We build custom websites for businesses ready to GROW

This is for business owners who want…

Special rules, workflows, or approval systems

Custom booking or scheduling logic

Custom membership or user areas

Custom portals

Custom features only available with code

Custom dashboards

Speed, security, and stability that basic builders can’t match

Complex product or service structures

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Brown Gratitude Dots

What’s Included:

When we build your custom website, you’re not just getting “a site.”
You’re getting a fully structured, thoughtfully engineered digital system that supports the way your business actually works.

  • We design and develop your site from scratch so it reflects both your brand and your operations, not a template’s limitations.

  • Whether you need a custom customer portal, an advanced filtering system, or your own internal tools, we build features that are shaped around your workflow.

  • Your site is built on a structured foundation designed to grow with your business. Even with custom code, your site will be easy to update. We create a simple, friendly content management experience built just for you.

  • Every button, form, and interaction is shaped to feel natural.
    Your clients move through your site with ease, not confusion.

  • Payment processors, CRMs, scheduling tools, email systems, databases — we connect everything properly so your tech works together instead of fighting each other.

  • Everything adapts gracefully to phones, tablets, and desktops, so your visitors always feel taken care of.

  • You’ll receive walkthroughs and guidance so you feel empowered, not intimidated, by your custom-built system.

    And once your site is live, you get 30 days of support for questions, refinements, and guidance as you get comfortable with your new digital home.

Let's Create Something New

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Database-Backed Features

For directories, dynamic content, complex forms, or anything that needs structured data running under the hood.

SEO Enhancements

From keyword optimization to deeper strategy, these upgrades help your business get found organically. View SEO services here.

Optional Add-ons

Advanced Automations

Save time and remove busywork with custom workflows, integrations, and behind-the-scenes systems that quietly do the heavy lifting.

Custom Dashboards & Admin Tools

Get tailored interfaces that make managing your site delightfully simple. No tech knowledge required.

Content Migration

We’ll safely move your existing content, blog posts, or pages into your new system so everything stays consistent and intact.


Membership & Client Portals

Create protected spaces for courses, clients, or communities with user logins, access controls, and personalized content.

Ongoing Website Maintenance

Regular updates, backups, monitoring, and small edits. Think of it as preventative care for your digital ecosystem.



Brown Gratitude Dots

How We Turn Big Ideas Into Real, Working Websites

Everything has its place, everything supports everything else, and nothing is left to chance.

Typical development timeline (determined on discover)

  • Standard custom site: 6–10 weeks

  • Advanced features / integrations: 10–16+ weeks

  • Highly custom or app-like builds: scoped individually

We don’t rush. We build thoughtfully so your site lasts and grows with you.

A computer and phone representing the discovery consultation, the first step in creating a website that converts

Discovery + Requirements Gathering

We start by listening — deeply. You tell us what your business needs, how your clients move through your world, and what your dream website should be able to do. We translate that into clear technical requirements so everyone knows exactly what we’re building and why.


A computer with a notebook, pen, phone, and flowers representing the second step to building a website that converts.

Architecture & Planning

This is where we sketch the digital blueprint. We map out the site’s structure, any custom features, the user flows, and the logic happening behind the scenes. It’s like designing the plumbing and wiring before choosing paint colors. Quiet, nerdy magic happens here.


A woman writing in front of her computer representing the time and effort of the third step to designing a website that converts.

UI/UX Design

This is where the visuals come to life — layouts, interactions, brand personality, accessibility. We collaborate smoothly so the design aligns with the technical plan. This step makes sure the site feels right before we ever touch code.


A group of people with sparklers and champagne glasses celebrating the launch of their website that converts and explains the opportunity to truly help people.

Development & Testing

The build begins — clean code, custom features, integrations, and all the behind-the-scenes magic. As we create, we test continuously: speed, accessibility, responsiveness, browser compatibility, user experience. We refine and polish until your website feels smooth, stable, and ready to meet the world.


Business owners and web designer discussing in front of a laptop reviewing and maintaining their website that converts so they stay relevant.

Launch & Post-Launch Support

We handle the full launch process — hosting setup, domain connections, migration, and making sure everything goes live without a hiccup. After launch, we stay with you through a 30-day support window to answer questions, make minor adjustments, and guide you as you settle into your new website.


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This is PERFECT for you if…


This service probably isn’t the right fit if…

  • You have workflows or client processes that could run smoother with the right digital help.

  • You need features that aren’t available in template-based platforms.

  • You want a site that can grow with you.

  • You value clean structure, intuitive UX, and thoughtful development.

  • You’re not afraid to invest in long-term clarity over short-term convenience.

  • You just need a simple, informational website.

  • You’re looking for the fastest option.

  • You don’t yet have clarity on your business model or workflows.

  • You prefer to DIY most of the site yourself.

**If you’re looking for a simpler solution, check out our web design services



Kody and Cass, the power couple

Meet Your Copywriters

UPDATE

Cassandra Parisi of Parisi Designs Signature
Let's Work Together!
Brown Gratitude Dots
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Frequently Asked Questions

  • We build intentionally, not frantically. Most websites take 4–8 months depending on the size of the site, how many moving parts you need, and how quickly content is approved. We map out a clear timeline before we begin so you always know what’s happening and when.

  • It’s when we build your website’s structure, features, and functionality by hand instead of relying on whatever a template or drag-and-drop tool allows. If your business needs something special — a custom dashboard, booking logic, workflows, memberships, portals, or anything “non-standard” — that’s where custom development steps in.

  • If your business runs on simple pages and forms, a standard site is perfect. But if you find yourself saying things like “I need users to…,” “I want the system to…,” or “I wish the site could…,” that’s usually a sign you’re outgrowing basic tools. Custom development creates space for your bigger ideas instead of shrinking them down.

  • Yes. Even with custom development, we set up a backend that’s clean, intuitive, and friendly. You’ll be able to update text, swap images, add blogs, and manage your content without needing to touch the complex parts we’ve built behind the curtain.

  • That’s completely fine. You don’t need to understand code — that’s our job. We explain everything in normal words, guide you through decisions, and make the whole experience feel grounded and calm. You bring the vision; we handle the mechanics.

  • Yes. This is where custom development shines. If you need a unique intake flow, automated steps after someone completes a form, a private client portal, a resource library, or a tool specific to your business model, we can build it.

  • Definitely. Whether it’s your booking system, CRM, course platform, payment processor, or something very niche, we create smooth connections between systems so your business runs efficiently without manual labor.

  • Sometimes. If your current setup is solid, we can extend it. If it’s built on a platform that limits customization, we may recommend transitioning to something more flexible. We’ll evaluate it honestly and explain the best path forward.

  • It’s an investment because you’re getting something built specifically for your business. That said, we offer structured payment plans and project phases so you can grow at a comfortable pace without sacrificing quality

  • We stick with you. You get dedicated post-launch support plus optional maintenance or enhancement plans for ongoing updates, security, optimizations, or future feature development as your business evolves.


Running a wellness business while transforming lives is no small feat...

But feeling embarrassed about your website?— that shouldn’t be on any year’s bingo card!

Your website should feel like the heart of your business, reflecting your passion, connecting with your audience, and turning clicks into loyal clients. Let’s create a site that captures your personality and amplifies your mission, all while working as hard as you do.

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Ready to elevate your website and your business?

Let's Get Started!